FAS Russia opened a case against the manufacturer of Ariel powder

Detergents produced under the Ariel brand have been confidently holding leading positions in various ratings of household chemicals for several decades.
People's love and recognition is quite justified, since this brand hides a wide range of washing powders, capsules and gels.

Read the article about who is the manufacturer of Ariel detergents, how to choose the appropriate composition and how to use powder, gel and capsules correctly.

Where is it produced, who is the manufacturer?

The history of the brand began in the 60s of the twentieth century . At first the powder was sold in America and Germany, and then it began to be supplied to Europe.

It appeared in Russia relatively recently, in 1993. Thanks to an active advertising campaign, the powder quickly became recognizable. Now everyone knows its slogan (“Not just clean, but impeccably clean”).

The company that owns the brand is Procter&Gamble. Its headquarter is located in America, but factories producing powder have been operating in different cities of Russia for a long time.

Pros and cons of Ariel

Procter&Gamble is the largest company. Its products are sold all over the world. The organization's turnover is impressive; it produces about 300 types of products, of which a significant share belongs to detergents.

Pros of the manufacturer Ariel:

1. 
   All products are time-tested. Such a global company will not allow its brand to be discredited by releasing low-quality products.

2. A huge budget allows us to constantly improve the formula of the detergent. All new products and scientific achievements are immediately put into practice.
3. Wide assortment, giving the consumer the opportunity to choose.
4. Product availability in all stores.

Procter&Gamble has no significant disadvantages. However, buyers need to be extremely careful when choosing a product. The high demand for Ariel detergents leads to the fact that counterfeits can be found on store shelves.

To reduce possible risks, you need to purchase products in large stores that work directly with the manufacturer.

Compound

Ariel is a synthetic detergent, the composition of which is represented by the following components:

• anionic surfactants: from 5 to 15%;
• nonionic surfactants: less than 5%;
• polycarboxylates;
• phosphonates;
• oxygen and optical brightener;
• enzymes;
• fragrance;
• zeolites.

Depending on the intended purpose of the detergent, the formula may be supplemented with other chemicals. However, the basis will always be surfactants, phosphonates that soften water, enzymes and bleaching components that improve the quality of washing. Read more about the composition here.

Product line

Ariel detergents are available in 3 types:

1. Washing powder.
2. Liquid concentrate.
3. Capsules.

Each of them has its own subspecies, which are used for different types of washing.

Powder form

The powder is produced in cardboard packs and plastic bags. The minimum packaging volume is 0.45 kg, and the maximum is 9 kg. There are powders that can only be used for hand or machine washing, and there are universal formulations.

The line of washing powders is represented by the following assortment:

1. "Mountain spring".
2. "Color Rich color."
3. "With the scent of Lenor."
4. "Color with Shea butter aroma."
5. "The scent of verbena."
6. "Delicate peony."
7. "Mountain spring for hand washing."
8. "Delicate peony for hand washing."

For colored fabrics, you need to choose a product marked “Color”. In such detergents, the concentration of bleaching components is reduced and substances are added that prevent the leaching of pigments from the fabric fibers.

Gel

Gels are presented in 5 varieties:

1. "Color Rich color."
2. "Mountain spring".
3. "With the scent of Lenor."
4. "Ariel Sensitive".
5. "With shea butter."

Detergent compositions are bottled in white plastic bottles. They are equipped with a convenient handle and dosing cap. The minimum volume of detergent is 1.04 liters, which is enough for 20 washes, and the maximum is 2.6 liters, which is enough for 40 washes.

The gels have a universal formula, so they can be used for hand and machine washing. They quickly dissolve in water and are easy to rinse. The minimum washing temperature is 30 degrees, so they can be used to care for delicate fabrics. More information about gels can be found here.

Capsules

The range of capsules “Pods All in 1” includes 4 items:

1. "Mountain spring".
2. "Color".
3. With Lenor scent.
4. With shea butter.

Capsules are used for hand washing only. The detergent is enclosed in a shell that dissolves upon contact with water. The package may contain 12, 15, 18, 23, 30 and 45 capsules. Read more about capsules here.

Varieties of Ariel

Ariel laundry products come in different forms and have varying popularity in the market.

Washing powder

Among Ariel washing powders, the most popular are the following:

1. Mountain spring. It is a universal product suitable for all types of fabrics. Gives linen a light aroma of freshness and softness. Hypoallergenic. Effective at temperatures from 30°C.
2. White Rose. Powder intended for washing light-colored items. Allows you not only to remove dirt, but also to maintain the original appearance of things, protecting against the appearance of grayness.
3. For sensitive skin. Designed for washing mainly children's clothes. It has a gentle composition that prevents skin irritation. At the same time, it makes the laundry soft.
4. Touch of Lenor Fresh. Powder with added conditioner.

The gel is intended for washing colored items. It is aimed not only at removing dirt of any complexity, but also at preserving the rich color of the linen and its texture.

Note! Things can take on a washed out appearance not due to the frequency of washing, but due to the use of low-quality detergents.

Ariel gel is sold in packages containing a special ribbed cap. It is used not only as a measuring stick, but also for pre-treatment of stains. The latter is considered necessary when washing with any detergent, but in practice it is often forgotten, which reduces the effectiveness of removing contaminants. The cap was created more as a reminder.

All gels have a high concentration of detergents, so they must be dosed according to the instructions.

The technology for using the product is simple. First, you need to pour a little gel onto the dirt, and then rub the treated area with the ribbed surface of the cap. Moreover, this procedure can be carried out with any type of contamination. Afterwards the laundry is washed as usual.

In addition to anionic and ionic surfactants, the formula includes soap, phosphonate preservatives and enzymes.

Capsules

Ariel capsules are designed to remove contaminants of any complexity. The capsules themselves consist of three sections, which contain detergent, stain remover and brightness enhancer. At the same time, the fixed amount of substances contained in one capsule is enough for any wash, which allows you to avoid calculating the required amount of powder.

Capsules are used only in washing machines.

Using the capsules is extremely simple: you just need to put one of them in the drum of the machine before loading the laundry. For most types of clothing, a standard wash cycle will do. The capsules are also convenient due to their compact size, which distinguishes them from bulky powder packets.

Features of choice for washing

Depending on the type of wash, you can use different Ariel detergents:

1. Machine washable . You can use any gel or capsules. You must choose the powder that has a washing machine icon on its packaging or the words “machine machine.”
2. For hand washing . For this purpose, you can purchase any gel or powder with the image of a pelvis: “Mountain spring for hand washing” or “Delicate peony for hand washing”.
3. For caring for white items . You need to choose detergents that do not have the “color” label on them. If it is not there, then the powder, gel or capsules contain a sufficient amount of bleach, which makes the fabrics snow-white.
4. For the care of delicate fabrics . For washing items that require careful handling, it is better to use gel or capsules.
5. For caring for things of people with hypersensitive skin . The manufacturer has released a specialized gel “Ariel Sensitive”, which has a delicate formula that preserves the softness of tissues. The composition of the detergent is approved by dermatologists.
6. For the care of colored fabrics . Use any detergent compositions labeled “color”, for example, “Ariel Color Rich Color”.
7. For washing in hard water . Products containing Lenor conditioner, for example, “Ariel Pods All in 1 with Lenor scent” capsules, will help soften water, better deal with difficult stains and make things softer.

In addition to the characteristics of the upcoming wash, you need to take into account the smell of the detergent. The aroma almost always remains on things, so it should not cause hostility.

Advantages and disadvantages of Ariel washing powder

The benefits of Ariel powder include the following:

1. The presence of active substances in the composition, which allow not only to effectively remove dirt, but also to preserve the structure of the fibers.
2. Automatic powders contain a substance that prevents the formation of scale and blockages in the machine, which allows you to extend its service life without additional maintenance costs.

When choosing a detergent, you need to carefully study all the inscriptions and icons on the packaging.

"Ariel" for hand washing and automatic washing have practically no difference in composition.

Important! To avoid allergies, it is enough to use rubber gloves when hand washing.

How to use: instructions for use

There are certain features of using different forms of Ariel detergents. Basic moments:

1. 
   Powder. When washing automatically, it is poured into the washing machine compartment.
   As the drum rotates, it will dissolve on its own. When washing by hand, you need to mix the water thoroughly so that no solid granules remain in it.

2. Capsules. They are used exclusively for automatic processing. You need to throw the capsule into an empty drum, and place dirty laundry on top. 1 capsule is required for 1 cycle.
3. Gel. It is recommended to pour it into the drum of the washing machine after things have been placed in it. If the contamination is complex, pre-treatment is required. To do this, apply the gel to the stain and rub it with the back of the cap. It has a corrugated structure that allows it to better cope with dirt. When washing by hand, the concentrate is added to the basin and stirred thoroughly.

To ensure high quality washing, you need to follow the manufacturer's instructions and strictly dose the detergent.

Allergies - what to do?

Although Ariel has a safe composition, the development of allergies cannot be ruled out. Most often it affects young children, but sometimes it develops in adults.

The main symptoms indicating a pathological reaction of the immune system:

• skin rashes;
• itching;
• cough;
• lacrimation and runny nose.

If signs of an allergy appear, you should consult a doctor. If it is confirmed that the culprit is Ariel, its use will be abandoned.

All items washed with this powder must be rinsed several times in clean running water.

Alternative options

In addition to Ariel, there are many other detergents on the household chemicals market . They all have certain features and differences. A comparison will be made with 4 popular brands.

Persil

The German company Henkel produces Persil washing powder. Like Procter & Gamble, it has offices and factories around the world. In Russia, powder began to be produced using German technology in 2000, although the brand itself was founded in 1907.

Persil and Ariel are approximately in the same price category. The entire line of detergents is on sale: gel, capsules and powders. Persil's washing quality is high, so it is a worthy competitor to Ariel . All prices are here. Which is better - Persil or Ariel, you can find out from this article.

Tide

Tide can be called the “brother” of Ariel, since it is produced by Procter&Gamble. The range of detergents is similar, but there are some differences in scents and the number of subtypes of powders, gels and capsules. The line includes powder for the care of baby clothes.

The quality of Tide washing is considered high, but its price is lower . The powders have similar compositions, do not contain phosphates and are safe for human health. All prices are here.

Gloss

The Losk brand belongs to the German company Henkel. In Russia, they began producing it using German technology in 1994. Today, the market offers a full range of Losk detergents: gels, powders and capsules. However, their line is not as diverse as Ariel's.

The quality of washing can be called good , but, according to a number of consumers, Ariel copes better with the task of whitening things and removing difficult stains. Losk costs less (prices can be found here).

Bimax

The production of Bimax detergents is carried out by Nefis Cosmetics PJSC. The main office is located in Kazan.

Compared to Ariel, the Bimax line of detergents is not as diverse . It contains 4 types of gels and 6 types of washing powders. There are no capsules in the assortment.

The quality of washing can be called good. Bimax is cheaper than Ariel. A package of powder weighing 0.4 kg can be purchased for 65 rubles (prices can be found here).

Persil, Tide or Ariel - which is better?

To determine which brand of powder is better, it is worth comparing them according to a number of criteria.

Safety

Subject to the rules of use, all powders are safe for people who do not have allergies, asthma or dermatitis. Otherwise, you can only use phosphate-free powders of organic origin with natural fragrances or without them at all. Persil and Tide do not produce such products.

“With the aroma of shea butter”, “Delicate peony”, “Verbena aroma” - the composition of these products does not have significant differences, except for the smell.

To determine the harm of a washing powder, you can measure the level of anionic and nonionic surfactants remaining in the water after washing and rinsing three times. Similar studies were conducted in 2015, and the results were as follows:

• Ariel “Mountain Spring” showed the most negative results, since the studied surfactants in the water turned out to be 568 mg/l;
• Tide "White Clouds" showed average acceptable values;
• Persil Expert turned out to be the best of the tested powders, showing the minimum amount of surfactants in water.

All three powders showed toxic levels several times higher than normal, which means they are unacceptable for use in washing children's clothes.

Note! When using this powder, repeated rinsing is recommended.

Efficiency

This criterion depends not only on the composition of the powder, but also on many other characteristics: hardness, volume and temperature of water, degree of contamination, washing duration, fabric properties, amount of powder, as well as the impact of the washing machine itself. However, in laboratory conditions it was found that Persil works best with a standard set of stains - coffee, red wine, chocolate, meat with soy sauce, fresh herbs, cherries and long-lasting lipstick.

In the fight against stains, Ariel is more effective than Tide.

Foaming

This criterion is important for a number of reasons:

• foam bubbles push dirt particles out of the fabric structure, so the quality of the wash depends on its quantity;
• Excess foam not only has a bad effect on the operation of the washing machine, but can also lead to its breakdown.

Almost all Ariel powders contain special components that prevent the formation of scale in an automatic washing machine.
Defoamers are added to powders intended for automatic washing, which, when used in the prescribed dosage, should protect equipment. Laboratory examination showed the following:

• Ariel produced so much foam that it came out of the machine through the hole intended for the powder container;
• Persil produced a large amount of foam, but the norm was not exceeded;
• Tide foamed well, but also did not exceed the established limits.

Among competitors, preference should justifiably be given to Persil.

Price

The cost of Ariel detergents depends on the form of release and volume of packaging. Approximate prices:

1. Powder “Mountain Spring” 0.45 kg – 120 rubles, 3 kg – 380 rubles (all prices are here).
2. Gel “Aroma Lenor” 1.04 l – 350 rubles, 1.95 l – 470 rubles (all prices are here).
3. Capsules "Color" 12 pcs. – 350 rubles, 45 pcs. – 950 rubles (see prices here).

You can purchase the product in any store that has a department with household chemicals, or order it online.

Ariel

Detergents produced under the Ariel brand have been confidently holding leading positions in various ratings of household chemicals for several decades.
People's love and recognition is quite justified, since this brand hides a wide range of washing powders, capsules and gels.

Read the article about who is the manufacturer of Ariel detergents, how to choose the appropriate composition and how to use powder, gel and capsules correctly.

Reviews

Reviews of Ariel household chemicals are mostly positive . Users point to its high cleaning ability. It bleaches light-colored items well and prevents color loss on dyed items.

Consumers claim that using Ariel has allowed them to stop using conditioner, as clothes become soft and delicate after washing. People are satisfied with the scent that comes from clean fabrics.

The main dissatisfaction that housewives express is the inflated cost of capsules and liquid concentrates. Reviews can be read here, here, here, here, here and here.

Reviews of Ariel washing powder

Most positive reviews focus on the quality of the powder, which allows it to remove a variety of stubborn stains. The preservation of the color palette of items is also noted.

After washing with Ariel, things become softer and also become more convenient for ironing.

Negative reviews are mainly aimed at the high cost of detergents. There are also frequent cases of negative reactions when the specified washing rules are not followed, as a result of which the laundry is not washed. In addition, sometimes there are complaints of an allergic reaction, which is possible for people with hypersensitivity.

Ariel washing powder contains various components, which together allow you to wash clothes even from stubborn stains.

Ariel can be considered one of the most effective laundry detergents. The result of using this powder directly depends on the correct application.

A large 15 kg package of detergent can be enough for almost 100 washes.